The Ford Driving Experience
July 21st, 2009
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Design 101
Experience design, I thought, was a staple of the design community. Phone design, airplane design, coffee shop design, car design, everything design - I just assumed that designers made sure to actually conduct basic user research and usability testing before investing hundreds of millions into a product potentially nobody will buy.
As it turns out, Ford is a little late to the party.
Categories: Product and Service Experience, User Experience design, driving experience, Ford, Ford Americas, personas, prototyping, straw man, UX