EchoUser now in India
June 3rd, 2009
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It’s sheer co-incidence that the India operations of EchoUser have started at the same time as the launch of this blog. It’s a great medium for me to share some of my thoughts with you as we ramp up here.
I spent the last 2 years heading Motorola’s India design group and that has given me some interesting insights into the various aspects of design and this industry in India. There is a lot to share and I will over time. However, today I am going to write a little bit about the most commonly used but the most misunderstood term in this industry; Usability and give some thoughts on using an experience planning approach to drive and better co-ordinate product and brand innovation.