UX research at 60mph: Measuring the transit experience

It’s 7:00 a.m. and I am crammed into a bus packed with commuters. As I try gingerly to prevent my face from rubbing against the armpit of an adjacent passenger, I awkwardly suspend my clipboard over my head and try to take notes on every aspect of the experience. You see, while other passengers are traveling to their offices on this bus, for today the bus IS my office.
So why might you ask am I here? I’m working on my first project as a newly hired User Experience Researcher/Designer at EchoUser, and I am meeting my 3rd transportation study participant for BART and AC Transit.